THG Formulations

If you were to invent a self-cleaning fabric, the world may want to beat a path to your door to buy some from you, but first of all they will have to be aware that the textile exists, that it is available for purchase, and they have to know where your door is. This means advertising.

There are two classifications of advertising: institutional and product. Institutional advertising markets the name of your business in general and product advertising markets a product or range of products or services. The sort of publicity that a company needs, depends on the products or services that it provides.

Moreover, some kinds of advertising lend themselves better to institutional advertising rather than product advertising. For example, a shop sign, a sign-written van or a promotional calendar are better suited to institutional advertising, while a newspaper or magazine advert would be better for advertising the latest special offer.

There are few facts and figures available that reveal the astonishing growth of the mass consumption society as well as those dealing with the expansion of the advertising industry. For instance, prior to the Second World War, US average annual expenditure on advertising per year had been about $2 billion for decades.

In 1950, as the post-war economy began to recover , American businesses spent $5.7 billion to advertise its goods and services. By 1960, that amount had doubled to $12 billion. By 1970, American business was spending $20.

Between 1970 and 1990, as the children Baby Boomers became adults and began earning and spending, advertising expenditure went through the roof, so that by 1986, it had reached $100 billion.

That phenomenal rate of increase could not be maintained, but by 1999, total expenditure on all forms of advertising topped $215 billion . The last available figures are for 2007 and they stand at $280 billion.

In 1999, nearly 60% of all advertising dollars were spent on adverts in newspapers, magazines, on the radio and on television. By 2007, that figure had fallen to about 54% as the Internet started to have an impact on advertising trends. These trends are expected to continue as every firm is expected to have its own website these days.

The nation’s largest advertisers are the manufacturers of cars, food, soft drinks, tobacco and beer and they filter most of their expenditure through about 13,000 advertising agencies., who normally create the ads and acquire the space or air time from the media too.

These agencies have been transformed over the last decade by mergers. The most successful advertising agencies these days are huge international concerns. WPP, the largest advertising agency in the world, billed $37 billion in 2008 and had this to say about itself:

“Our total revenue in 2008 surpassed that of all our competitors, regaining the No.1 worldwide position for the third time”.

Owen Jones, the author of this piece, writes on many topics, but is currently involved with researching promotional wall calendars. If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars

Thousands of years ago, ancient Greek astronomers calculated that the track of the Earth’s axis is constantly, even if in a very slow way, shifting in a uniform pattern. The change is very similar to the manner a spinning top slowly leans one way and then another as it slows down. It is a wobble that occurs as its axis changes direction.

This odd movement of the planet is due to a couple of factors, the most important of which is something called ‘precession’. Precession arises from the fact that the Earth is not a perfect sphere. It is in fact about twenty-seven miles longer around the Equator that it is around the Poles. The Earth then is oblate, or fat around the middle like middle-aged spread, but it is due to the rotation not to its age.

If you imagine the Earth with its Poles off centre. Then rotate that image and you will find that any point, except the very centre of the axis, will move in a circle. But very, very slowly. So slowly that it takes 26,000 years to go full circle and get back to where it started from.

This point then, any point you choose, is very slowly shifting its location in relation to the stars because the axis is gyrating too. The result of this is that, what we call the North Star (formally known as Polaris, which is in fact one degree off true North) will not be over our North Pole one day. In fact, by about 15,000 AD, Vega will be almost over the North Pole, although it will be about four degrees off true North. But even this will not last, and by 28,000 AD, Polaris will be back above where it is today.

One of the effects of the precession is that seasons vary. They modify the dates that they take place, so that Summer could come earlier or later. The amazing thing about our calendar is that it is corrected for that (with the leap year). If it were not, the vernal or Spring equinox would shift over 13,000 years from March 21st to September 21st., which is the date of the autumnal equinox, precisely half a year later.

It is for this reason that the precession of the Earth is generally referred to as the “Precession of the Equinoxes”. Although the precession of the equinoxes is very slow, it can be readily seen. The correct year of 325.25 days is the length of time from one vernal equinox to the next vernal equinox, however, it takes 20 minutes and 24 seconds longer for the Sun to appear in exactly the same place with relation to the stars behind it over the same period. It is for this reason that accurate star maps have to be stamped with the exact time and date to which they refer.

Owen Jones, the author of this piece, writes on many topics, but is currently involved with researching Franklin planner pages. If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars

A lot of people predicted that the start of the new Millennium, the year 2000 would be the date of the apocalypse. However, fortunately, they were very wide of the mark.

What is it that makes people to attempt to predict calamities? Is it because they are trying to warn people or because they want to frighten people? Frighten people, I think and thereby gain advantage over the gullible.

These apocalyptic predictions go back thousands of years and even happen in the Bible. Their only raison d’etre is to frighten people and so gain money, power and influence over them.

Even the millennium bug turned out not to be a problem with computers working perfectly well after midnight despite claims by ‘computer experts’ that there would be a worldwide crash of stupendous importance. The computer industry made a fortune out of frightening businesses and individuals with their lies. That was the scam of the Nineties to end all scams!

So why all the publicity? Was it simply the dawn of a new millennium, which gave rise to so many to make prophesies on this date rather than stick to their normal common sense? Yes, I think. People saw the opportunity of a lifetime to rip others off and they jumped at it.

Needless to say there were thousands of prophesies made ranging from the arrival of aliens and the Second Coming of Christ to plane crashes. None of which came true. Here are a couple of those less than accurate prophesies:

May 5th was the day upon which all the planets lined up. The prediction was that the gravitational force of all these heavenly bodies in alignment would cause massive earthquakes, huge tides and volcanic eruptions.

A lot of individuals also prophesied that the shifting of the poles would occur during 2000 and that this would cause disastrous events such as high tides, widespread electrical failure and computer failures, which would mean economic failure for the larger countries and insurance companies.

I do not know what you think, but perhaps instead of worrying about the demise of the world (most doom-mongers have decided on the year 2012 for the destruction of the world) we should work together to make the best of the time we have left on this planet, as well as ensuring that we pass the planet on to the next generation in the same condition as we received it.

If we act in this way, we may hold off the day of reckoning for a long while yet. We are far more likely to undergo apocalypse through nuclear war, global warming and events which are avoidable and within our control, than cosmic events which we have little control over such as asteroids or the Sun’s developing into a red dwarf and ultimately exploding.

Owen Jones, the writer of this piece, writes on many subjects, but is currently involved with custom wall calendars If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars

It is a global custom to give gifts for such occasions as birthdays and wedding days, but after that is where the countries start to differ. Britons and people tracing their history back there give gifts on Christmas Day as well.

However, many other Europeans give presents at Christmas on Saint Nicholas’ Day or December 6th. Non-Christian countries usually give presents at New Year.

No matter what you do in your country, giving a present requires thought. The stores are usually full of junk at these present-giving times of the year, but there is also a lot of good stuff about, at a price. The alternatives are twofold basically.

You can either make something which will be unique, I suppose that this includes personalizing a shop-bought gift or you can think outside of the box, which many people find quite hard. Personally, I find it difficult, but it does get easier the more often you try it and the better you know the person you are going to give the present to.

Here then are a few ideas which you may resolve to take on board ‘as is’, or they may inspire you on to better ideas. As I write, Christmas is coming up and then it is Saint Valentine’s day before you know it. We definitely get plenty of opportunity to practice buying presents in the West!

A Plot Of Your Own: I come from Wales in the UK (is there any other?) and up the way from me a local plot of green-belt land was in trouble. Experts said that it ought to be planted with trees, but the authorities did not have the money, so they advertised six feet square plots of land for sale with a sapling of your preference on it.

You also got a title deed, directions and a photo. Furthermore, the tree would be maintained for five years until it was established. I am aware that this is not the only place that did this and it was almost certainly not the first either, but it makes a good gift for a teenager who is thinking about what he or she can do to assist the environment.

The Key To Success: some children and their parents will appreciate this one. Scour the second-hand shops for an older or even an bizarre money box. Fill the money box up to a certain level with various coins that bring that level up to the value that you want to give, but leave plenty of space for the child to put money in too. Who do you give the key to? That depends on how well you know the child.

Starting A Collection: this is a brave, but good one. If you know the child well or are willing to take on a commitment (such as a godparent should), you could choose a suite of collectibles, like plates, glasses or coins and buy two or three examples to start the collection off. You can add to it every year. Others will be grateful to you too because they will jump on the band wagon.

In The Bag: if your friend is an invalid or just is temporarily in hospital, it is beneficial to provide a wicker basket or a nice bag full of useful items. Choose the items to suit your friend, but everyone might like a writing pad, a pen, a comb or brush, wet wipes or tissues, a small book of verse, a miniature radio with ear plugs, a mirror, straws, a bottle opener, only you know, but you get the idea, I’m sure.

Stamp It: you can buy a large packet of literally thousands of foreign stamps for very little. Buy a stamp album and hinges and you could start a lasting obsession. It also gives you gift ideas for years to come too.

Owen Jones, the author of this article, writes on many subjects, but is currently involved with researching Fanklin planner pages. If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars

Even if you were to invent something earth-shattering, you would not earn any money out of it if you left the invention on your desk. The only way you can turn a profit from it is by selling it and in order to accomplish this, you have to inform people that it exists, that it is for sale and where they may get it from. In other words, you have to advertise it.

The US Patents Office has issued thousands patents for items that never made it and many of those did not make it, not because they were not excellent concepts, but because their inventors did not know what to do with them. A business is more or less the same as a new invention. It has to be advertised, unless it is situated in the middle of the only street in town.

Having already started the business, it is to be expected that, you have already worked out your intended market and evaluated the demand for your goods or services. Now you have to convert those potential customers into contented customers and this is where your promotional strategy comes in.

A promotional strategy is nothing more than a for reaching your target market, which is of course the people most likely to need your services or products. At its simplest, your promotional strategy might consist of just hanging a sign over your door and relying on word of mouth from satisfied customers to spread, thereby doing your advertising for you.

In some cases, this is indeed all the advertising a business requires, but the cases are not that widespread really. It works, if you are operating in a very small town or if your product or service is unique or very specialized or if you enjoy a long-standing good reputation. However, usually, customers require more details to go on before they will be attracted to your business.

Therefore, the objective of your promotional strategy should be to get in touch with the greatest quantity of potential customers by the most economical use of your means, which may include money, personnel and facilities. This means that you have to divine the channels of communication most used by your potential customers and try to get a message to them through those. This is normally constrained by a budget.

Advertising involves the purchasing of time or space in the media you have selected in order to market your business to your intended market. You then have to come to a decision which form of advertising you are going to use: institutional or product advertising. Institutional advertising promotes the firm’s name as in: ‘Larry’s Boot Shop – The Best In Town’, whereas product advertising is more specific and might read: ‘Nike Walking Boots – 30% off at Larry’s. Offer Finishes Friday!’

Both forms of advertising can be successful and lend themselves better to some media than to others. Institutional advertising is better carried out on shop signs, sign-written vans or windows or promotional calendars, that is, static, long-term, business name advertising and product advertising is better done by newspaper, magazine, radio and TV, where one-off special offers can be promoted.

Owen Jones, the writer of this piece, writes on many topics, but is currently involved with researching promotional wall calendars. If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars